Internal links guide both users and crawlers. Learn how to connect related pages so authority flows to the pages that matter most.
Start with your money pages
List the pages that drive enquiries or sales. These should receive the most internal links from relevant articles, guides and navigation.
Use descriptive anchor text
Anchor text like "technical SEO audit" tells users and search engines what to expect far better than "click here". Keep it natural and varied.
Find and fix orphan pages
Pages with no internal links are hard for crawlers to find and rarely rank. A regular crawl will reveal them so you can connect them to related content.
